BONBOM SPRING/SUMMER 2026

BONBOM SS26 / Spring/Summer 2026 is the BONBOM’s first runway in Paris. The lookbook is also shoot at the Rave Club in Paris located in the Pigalle area. The visual/styling directoris Betsy Johnson(@betssyjohnson). This was the second season working with Betsy Johnson. Below is the explanation on the two points of view inside this collection. Details of BONBOM SS26 /Spring/Summer 2026, First, director Bonbom focus on the core figure(muse) of the brand. Who makes him personally appealed? He figured out people who have contrasting sides make him feel intrigued. Conservative and Vulgar at the same time.

Especially if someone dressed in conservative wear which we can normally think in the wardrobe of the madame (midi skirt, pleated skirt, pearl necklace, broaches, tweed, kitten mules, blouse, floral patter n, fan, umbrella etc.) show their unexpected punky attitude and taste, he always got captivated by that charm of reversal things. Also, when someone very much punky (tattoos on whole body, piercing a lot, not being afraid to expose body, strong make-up, wearing sexy slip dresses) reveals conservative side (philosophy, value) it also becomes very interesting moments for him.

Secondly, he focused on the consistent research on the Motorbike, Horse-riding and Fetishism. People who are enjoying speed. People who are thrilled to have the moment of Dopamine exploding. Director Bonbom focused on the similarities between horse riding equipment and human sexual equipment such as harness. And also, the similarities between Biker suit and the Fetish-wear. The most of the human sexual equipment and the horse-riding equipment are made in leather or in metal. Bonbom always been obsessed with Biker wear. The most appealing feature is the is the silhouette. The muscular arm and thigh silhouette, padded shoulder and fitted waist. As his father is anatomist, he might be fascinated on the human body and this has connected to the love toward the clothes making the silhouette (muscle, fat and bone) being exaggerated.

Whenever he wore the Biker-wear, it made him confident. Empowering feeling and arousing the feeling of being mature and masculine. He liked how the biker made his body look. The more cutting we have, the more possibilities to express the sophisticated muscle shapes. As the corset and biker detail have consistently been the theme of brand core, he wanted to overlap on the similarities (in function-wise) between the corset and the biker-wear as well. He wanted to ask people “Did you ever go to close supermarket to buy water or smoke at the street just wearing giant coat and the underwear on your body on Saturday morning in the winter?” Or even “Have you ever imagined the elegantly-dressed women/men wearing garter belt and the nipple piercing inside?”

All images courtsey of BONBOM