Leonard Paris THE VILLA SPRING/SUMMER 2024

Georg Lux, at the helm of Leonard under new Japanese ownership by Sankyo Seiko, has embarked on a mission to rejuvenate the brand for a younger audience while preserving its rich legacy. In Lux’s latest spring collection, Leonard aficionados will find solace in the familiar yet refreshed archive-inspired prints and vibrant jet-set aesthetic that have come to define the label.

Transporting us to the sun-drenched beaches of the ’70s Riviera, Lux’s collection exudes a distinct retro vibe. Psychedelic florals, awash in candy pink hues, take center stage, gracing an array of silhouettes and fabrics, from ethereal goddess robes to demure day dresses, and from sleek catsuits to billowy chiffon blouses with exaggerated sleeves. The opening look pays homage to Bianca Jagger’s iconic style, featuring a crisp white jacquard pantsuit paired with a long, slender logo-print scarf. The spirit of Brigitte Bardot lingers throughout, lending an air of timeless allure to the collection.

In his designs, he adorns the free-spirited soul in an ethereal gown, liberated from the constraints of convention. She effortlessly embraces trends, moving with an air of nonchalance beneath the protective boughs of umbrella pines, nestled on the outskirts of a pristine villa in the heights of Saint-Tropez. From the early morn, when the sun’s rays delicately graze the expansive vista, to the zenith of midday’s brilliance, and into the enchanting evening, when golden hues take center stage, the houses, with their harmonious blend of organic and modern architecture, form the backdrop for this collection—a timeless masterpiece that transcends eras.

Georg Lux’s latest collection for Leonard is a testament to his artful fusion of past and present, breathing new life into the brand’s cherished heritage. With a nod to the sun-soaked glamour of the ’70s Riviera, this collection resonates with a timeless allure that will undoubtedly captivate both loyal devotees and a fresh wave of fashion enthusiasts. Lux’s adept balancing act ensures Leonard’s legacy continues to shine brightly in the ever-evolving world of fashion.

SPECIAL THANKS TO
Production : César TOPALOFF
Casting : Oliver RESS / Creartvt
Music : Lucas CERRI
Make-up : Tiziana RAIMONDO at HOME AGENCY
Hair-styling : Anne-Sophie BEGTRUP
at WISE & TALENTED,
with S.HEART.S and MUK products
Hats : COURTOIS Paris
Jewels : Solange PIERESCHI

All images Courtesy of LEONARD PARIS