ANTEPRIMA FALL/WINTER 2024
Anteprima Redefines Fashion with Digital Elegance for Fall/Winter 2024
In a groundbreaking move that blurs the boundaries between the physical and digital realms, Anteprima unveils its Fall Winter 2024-2025 collection, a testament to innovation, creativity, and elegance in an ever-evolving world. Under the visionary guidance of Creative Director Izumi Ogino, the collection introduces the concept of “digital elegance,” seamlessly merging punk-inspired boldness with intellectual sophistication. Ogino recognizes fashion’s unique ability to shape emotions, thoughts, and actions, aiming to empower contemporary women through her avant-garde designs.
Craftsmanship Meets Technology
Craftsmanship and technology intertwine harmoniously in the fall 2024 collection, presenting two intertwined realities. The iconic Wirebag serves as the epitome of this fusion, blending innovative materials with meticulous handmade craftsmanship, as seen in the striking contrast between Row Rough and Precious textures. The digital influence permeates every aspect of the collection, evident in distorted patterns, fluid lines, and layered fabrics that tantalize the senses. Surreal floral digital motifs and pixel-inspired designs create a captivating ambiance, challenging conventional notions of reality and digitalization. Each garment, from interactive 2D pieces to 3D elements, beckons exploration and celebrates the convergence of modern technology with haute couture.
Bold Glamour and Contemporary Twists
Bold glamour takes center stage, with wet-look textures, glossy trims, and metallic accents adding depth and allure to the collection. The interplay of shapes and textures, including structured shoulders and sleek hemlines, amplifies the visual impact, while knit designs juxtapose metallic nylon with compact viscose for a contemporary edge. The digital celebration continues with knitted fur designs embellished with metallic threads, offering a fresh take on timeless silhouettes. Oversized wool coats promote inclusivity, paired effortlessly with wide-leg Venice pants for a gender-neutral aesthetic. Tailored knit shorts adorned with chain details infuse a sense of daring glamour into the collection.
A Technological Color Palette
Color becomes a focal point, mirroring the vibrant creativity of artificial intelligence with a palette ranging from technological hues like mint and magenta to softer, ethereal tones such as lilac and amethyst. An immersive video presentation during the fashion show transports the audience into the digital realm, replicating the sensory experience of a live event and further cementing Anteprima’s pioneering approach to fashion.
In essence, Anteprima’s fall 2024 collection not only defies conventional norms but also sets a new standard for the intersection of fashion and technology. With its bold vision, impeccable craftsmanship, and unwavering commitment to innovation, Anteprima continues to push the boundaries of possibility, inviting fashion enthusiasts to embrace the digital age with elegance and grace.
Images courtsey of Anteprima