AZ FACTORY HAUTE COUTURE 2024
Paris-based Finnish designer Jenny Hytönen has taken the fashion world by storm with her recent collaboration as the guest couture designer for AZ Factory’s Spring Summer 2024 collection. Breaking away from traditional norms, Hytönen’s vision transcends boundaries, offering a glimpse into a future where delicacy meets brutality, and time is layered.
Drawing inspiration from the late founder Alber Elbaz’s iconic collections, Hytönen intricately weaves elements from past seasons into her creations. The result? A couture collection that seamlessly blends delicate fabrics with brutal metal details, challenging conventional aesthetics.
Hytönen’s distinctive style, characterized by its delicate-meets-brutal charm, was prominently showcased in the AZ Factory couture presentation. From filmy organza gowns juxtaposed with metallic hoops to military shearlings transformed into stately capes, each ensemble exuded a wild yet polished aesthetic. Off-the-shoulder ensembles adorned with thousands of needle beads added a touch of extravagance, creating a post-apocalyptic red carpet vibe that captivated audiences.
Influenced by post-punk and cyberpunk movements, Hytönen’s collection reflects a generation’s expression of trauma and rebellion through unconventional fashion. Notable figures like actresses Camille Lelouch and British singer-songwriter Celeste, along with industry insiders like Lutz Huelle and Tennessy Thoreson, praised Hytönen’s bold approach, highlighting the resonance of her work within the AZ Factory universe.
Mauro Grimaldi, Richemont executive, commended AZ Factory’s commitment to nurturing independent designers and fostering sustainable growth within the industry. Hytönen’s collaboration with the brand exemplifies this ethos, emphasizing the importance of supporting young talent and moving away from disposable practices.
For Hytönen, the experience of working with AZ Factory was transformative, offering valuable insights and shaping the direction of her collection. This collaboration not only celebrates creativity but also underscores the significance of taking time to craft meaningful fashion in a world that often prioritizes immediacy.
With her groundbreaking collaboration with AZ Factory, Jenny Hytönen has not only redefined couture but also paved the way for a more inclusive and sustainable future in the fashion industry.
All images courtsey of AZ FACTORY
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