CHOCHENG SPRING/SUMMER 2024

For Spring/Summer 2025, CHOCHENG draws inspiration from the timeless elegance of French model-actress Capucine and the iconic film The Pink Panther, infusing the collection with a playful mix of humor and glamour. This season’s palette is a vibrant “fruit punch” of orange, lime, raspberry, pink, red, green, black, and white. The result is a joyful blend of colors, reminiscent of the boldness and flair of 1960s French detective comedies.

The collection showcases CHOCHENG’s signature attention to detail with intricate handsewn petals, braids and rues. Handbeaded crystals adorning cotton tulle rues, consciously imitating the glamour of fur collars. The use of natural and often upcycled fabrics remains a cornerstone of the brand, with cotton crepe featured in shirts, cotton velvet in eveningwear, and cotton boucle for tailored pieces. Lightweight cotton gabardine is the highlight of the season, oering crisp day-to-evening looks, ideal for spring and summer tailoring.

Patterned fabrics also make a statement this season, with crystal-beaded houndstooth in orange, green, black and white adding a unique, eye-catching element to the collection. Silhouettes embody both structure and fluidity, capturing the perfect balance between whimsical glamour and sophisticated tailoring. The Spring/Summer 2025 collection once again emphasizes CHOCHENG’s dedication to craftsmanship, with each piece meticulously constructed to reflect the designer’s vision of elegance and humor in fashion.

Images courtsey of Chocheng