RE RHEE & BONBOM AW 26 COLLECTIONS

PARIS, March 5, 2026, The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) successfully staged CONCEPT KOREA 2026 F/W on March 2–3 at Palais de Tokyo in Paris. The program featured three Korean designer brands, KIMHĒKIM, RE RHEE, and BONBOM, each presenting a new collection and further amplifying K-fashion’s presence on the global stage.

CONCEPT KOREA is a long-running initiative supporting the international expansion of promising Korean designers. By providing opportunities to present new collections in major fashion capitals, the platform aims to strengthen the global competitiveness of Korea’s designer brands.

On March 3, RE RHEE and BONBOM shared a joint runway presentation. The format drew praise for demonstrating how designers can reinterpret familiar values through distinct perspectives, ultimately sharpening each brand’s authored identity.

RE RHEE presented “Inherited, Rebuilt,” reflecting on tradition and the meaning of continuity. Designers JUNE BOK RHEE and HYUNJUNG JOO reinterpreted the creative possibilities embedded in heritage, presenting the label’s signature refined elegance. The collection was positively received for moving beyond literal reproduction of traditional dress structures, translating references through a contemporary lens.

BONBOM explored contrast and harmony through “Military & Femininity.” Designer JO BONBOM juxtaposed structured outerwear with softer materials, incorporating uniform-inspired details and tailoring elements to propose a fresh aesthetic reading. By layering disparate textures to heighten dimension and tactility, the collection drew particular attention from Paris-based industry guests

All images courtsey of  RE RHEE and BONBOM