THE ELEGANCE OF ANNE VYALITSYNA
THROUGH THE LENS OF GIAMPAOLO SGURA

GENNY, the Maison synonymous with contemporary elegance, presents its latest Spring/Summer 2024 campaign. Sara Cavazza Facchini, creative director of GENNY, chose Anne Vyalitsyna, a style and beauty icon, to embody the spirit of the Spring/Summer 2024 collection.

Vyalitsyna’s magnetic presence is expressed in the shots by the famous photographer Giampaolo Sgura and in the hyper-chic styling of Alex White, who through their artistic signature tell a story of powerful and refined contemporary femininity.

An almost cinematic narrative, a series of black and white shots combined with colour ones tell the story of contemporary beauty and its sense of style. The Spring/Summer 2024 campaign is a beguiling chapter in the history of Genny, which under the creative direction of Sara Cavazza Facchini continues to redefine the standards of style and glamour.

The SS24 collection is in fact a celebration of timeless elegance through fine fabrics, impeccable lines and refined details that become protagonists of high impact images. Fluid and sinuous silhouettes stand out, transmitting the essence of the GENNY woman, sensual, powerful and cosmopolitan.

Images courtsey of GENNY