GROUNDS SPRING/SUMMER 2025

September 24, 2024 – Paris — grounds made a powerful statement in Paris with the presentation of its 25 S/S collection, “INTERRUPTER,” from 4 p.m. to 6 p.m. at Chez Omar, cementing its bold identity with a runway that paid homage to the streets of Tokyo while pushing the boundaries of footwear design.

A New Era Begins with “INTERRUPTER”

GROUNDS’ SS25 collection, aptly named “INTERRUPTER,” introduced a dynamic blend of the brand’s signature aesthetic with fresh, daring innovations in its signature outsoles. Known for its voluminous, bubbly platform shoes, grounds has always drawn inspiration from Tokyo’s subcultures, where underground elements gradually permeate mainstream fashion. This season marked a significant milestone for the brand, as it debuted in Paris, standing as a unique outsider among fashion’s established powerhouses, and delivering a collection that epitomizes a return to the brand’s roots.

The “INTERRUPTER” collection is a celebration of contrast, merging the bold with the familiar, and challenging conventional fashion norms by elevating Tokyo’s underworld-inspired style onto the world’s grandest stage.

Season Highlights: New Outsoles

grounds once again defied expectations with the introduction of three striking new outsoles: the SKYSCRAPER, CRYSTAL, and JOG VISION, each a testament to the brand’s experimental spirit.

SKYSCRAPER: A towering 8cm platform that delivered the sensation of “walking on clouds,” thanks to its foamy design and lightweight phylon sole. With a futuristic appeal, the SKYSCRAPER Wire variation, featuring synthetic materials, brought a cutting-edge aesthetic to the runway.

CRYSTAL: An audacious, mega-sized sole that grabbed attention at every step. Its exaggerated design truly embodied the concept of interruption, ensuring that eyes were drawn from the feet upward, creating an unforgettable presence.

JOG VISION: Taking inspiration from sports shoes, this model featured a design optimized for movement. Bright neon colors, high-tech textures, and an ultra-light outsole ensured functionality didn’t take a backseat to style. This fusion of performance and fashion was a standout moment in the presentation.

Images courtsey of Grounds