MAISON Alaïa SUMMER FALL 2024

As the curtains unveil the Summer Fall 2024 collection, Pieter Mulier, the visionary artistic director of Maison Alaia , invites us into a realm of simplicity and purity. In this season’s showcase, Mulier encapsulates the essence of Alaïa, weaving a narrative of intimacy, essence reduction, and the pursuit of freedom and invention. It’s a deliberate decision, a conscious choice to eschew minimization in favor of focus, an exploration that expands the realm of possibilities.

In a noteworthy departure, Mulier shared, “Everything you see is created from a single thread,” emphasizing the meticulous craftsmanship that went into developing the fabrics for over a year. The collection, anchored in a reinvented merino wool yarn, showcases silhouettes that gracefully play with the concept of rounding — capturing the curves of women on one side and the circles of friends and chosen family on the other, a nod to the essence of Alaïa.

The collection is a visual symphony based on the gentle curves of women and the embracing circles of friends and chosen family—an idea deeply entrenched in the very essence of Alaïa. It’s a celebration of diversity, unity, and the beauty found in the interconnectedness of lives.

Mulier’s vision transcends the confines of a traditional fashion presentation. “I always want Alaïa to be about more than the clothes. Because it is about more than the clothes. It’s about life, about being together,” he passionately declares. In this Summer Fall 2024 collection, Alaïa becomes a conduit for a broader conversation—a celebration of life, unity, and the indelible mark left by the genius of Azzedine Alaïa. Each thread, each curve, and every carefully selected design object coalesce into a poignant reminder that fashion, at its core, is a reflection of the shared human experience.

All images courtsey of MAISON ALAÏA