RUIBUILT FALL/WINTER 2025-2026 COLLECTION

Five years of flowing light — now, Rui sets sail once more as RUIbuilt. From “Rui Zhou” to “RUIbuilt,” from “I” to “we,” the brand evolves, deepening its practice of creation as a collective act of healing. The act to RUIbuilt is an encouragement to explore and reestablish the relationship between skin and fabric – between entity and boundary. Since the brand’s inception in 2019, Rui has consistently revolved around the idea of “in-between.” With a new moniker, we continue to explore the resilience, authenticity, and softness of the body, like a second skin that outlines the fragile interplay of tension and restraint – with a re-shifted focus on the inclusive nature of this experience.

In the swaying motion, the boundary between garment and body is captured. The RUIbuilt Autumn/Winter 2025 collection is a dialogue about wrapping and revealing, breaking and mending, separation and connection…

On a bustling street in Paris, we constructed a surreal feminine space — a blend of softness and indulgence, reality and contradiction. At the center of the room, a white bed is surrounded by scattered seashells and everyday objects: a ceramic dog, nearly rotten fruit, a large wooden fish tank, a faux tree, and furniture wrapped in fabric. The performer, Kominato Yotsuha—a Japanese woman who transitioned from dance to adult film — portrays an ordinary girl spending an idle day at home in a relaxed physical state. She “exposes” herself to the audience, her body intensely scrutinized and observed, provoking profound reflections on bodily autonomy and the dynamics of gaze.

This season marks the debut of leather in ready-to-wear, its smooth texture contrasted with round studs, exuding a retro rebelliousness and sensual vitality. Layered knits add depth, while draped cardigans, hats, scarves, and blankets envelop the body with a slightly dry touch. Fitted athletic pieces are juxtaposed with oversized sweatshirts and jackets, set against vibrant hues and bold brick-red accents, creating a poetic fusion of nostalgia and futurism.

All images courtsey of Ruibuilt