SAUDI 100 BRANDS PRESENTS 16 DESIGNERS
Paris, France, February 28th, 2024 – The fashion world eagerly awaits the return of SAUDI 100 BRANDS, an initiative by the Saudi Fashion Commission, as it prepares to grace the prestigious Paris Fashion Week once again. Celebrating the ingenuity of 16 Saudi fashion designers, this groundbreaking endeavor aims to elevate Saudi brands onto the global fashion pedestal, encompassing commerce, communication, and creation.
This season’s presentation marks a significant milestone, featuring exclusively women-owned and led brands from the Kingdom of Saudi Arabia. The three-day extravaganza, set against the backdrop of the historic Les Cordeliers, promises to captivate audiences during the women’s wear of Paris Fashion Week.
The ‘SAUDI 100 BRANDS’ showroom, opening its doors on February 28th, serves as an exclusive platform for Saudi designers to showcase their talent amidst international peers. Fashion shows and celebratory gatherings will unfold, shining a spotlight on the cultural richness and creative prowess of Saudi fashion.
In addition to the main event, two networking soirées are scheduled, co-hosted by esteemed figures in the fashion industry. NSS Magazine, renowned for its expertise in fashion and culture, will join forces on February 29th, followed by Caroline Issa, Chief Executive and Fashion Director of Tank Magazine, on March 1st.
The Saudi designers featured in the showcase bring a diverse range of styles and influences to Paris Fashion Week. From Mona Alshebil’s fusion of traditional Saudi culture with contemporary designs to Apoa’s eclectic inspirations drawn from culture, architecture, and travel, each brand offers a unique perspective. Ashwaq Almarshad’s handcrafted creations exude luxury and intricate detailing, while Chador specializes in modern Kaftans with a creative twist. Charmaleena infuses symbolic cultural motifs into its pieces, adding depth and meaning.
Dazluq is lauded for impeccable craftsmanship and premium fabrics, while Kaf by Kaf offers bespoke designs with custom patterns. Mashael Al Faris blends couture with ready-to-wear fashion, emphasizing luxury and meticulous craftsmanship. MD29 pushes boundaries with innovative designs and exclusive materials, reflecting cutting-edge fashion. Abadia champions sustainability and ethical practices, creating environmentally conscious fashion.
Pavone creates modern and chic designs tailored for sophisticated women, while RMRM represents the new generation of Saudi designers with fresh perspectives. Samar Nasraldin draws inspiration from cultural and spiritual journeys, translating them into captivating designs. The Dropped Collection focuses on minimalist yet refined designs, while Yasmina Q pioneers knitwear focused on sustainability without compromising style. Yataghan Jewellery combines heritage with minimalist design, resulting in timeless yet modern pieces.
Together, these brands showcase the richness and creativity of Saudi fashion on the global stage, spanning from timeless contemporary designs to sustainable practices. As SAUDI 100 BRANDS takes center stage at Paris Fashion Week, it reaffirms Saudi Arabia’s growing influence and contribution to the ever-evolving landscape of fashion.
Images courtsey of SAUDI 100 BRANDS