SPORTMAX FALL/WINTER 2023/24
Fashion has been swooning over Y2K vibes lately, leaning heavily on the idea of showing more skin. But there’s a fresh breeze blowing through this trend, thanks to Sportmax’s innovative take on sensual dressing. Rather than just following the same old pattern of baring skin for the sake of it, the creative minds behind Sportmax flipped the script.
Their latest show was all about celebrating sensuality as a powerful part of being a woman, without the usual focus on how it looks to others. The show notes emphasized how women were reclaiming their identities by showcasing their bodies on their own terms, rather than for someone else’s gaze.
The venue itself was a quirky mix, held in a slightly rundown industrial space that was jazzed up with comfy vintage sofas and chairs. The opening look was a standout: an ivory white suit that wasn’t your typical sleek number. This one had pants that elegantly covered cowboy boots, giving off a whole new vibe. There were variations on this suit, some with furry or snake-like textures, and others with bold cuts featuring exaggerated shoulders. The tight waist was cinched with repurposed suspenders, hinting at a touch of edginess without going overboard.
Throughout the show, there was this interesting dance between masculine and feminine styles. Take, for instance, the second look: a buttery leather minidress made from a single piece of hide, cleverly draped around the body, wrapping the neck, and finishing off with a short train that was smartly knotted to keep it from trailing on the ground. This dress set the tone for a playful twist on classy and sophisticated outfits. There were halter neck dresses with oversized bows, spaghetti strap frocks adorned with feathers, and even knit or jersey dresses strategically knotted to reveal flashes of skin.
Oh, and those furry-soled shoes everyone’s been buzzing about this season? They made quite the appearance, adding an extra dash of eccentricity to an already captivating collection.
With striking silhouettes, a dynamic color palette, and a focus on texture, this collection is a testament to the brand’s commitment to pushing boundaries and redefining traditional notions of sportswear. This year, Sportmax Fall Collection exudes an air of effortless sophistication, appealing to individuals who appreciate the intersection of comfort and luxury.
Images courtsey of Sportmax