VIVIENNE TAM SPRING/SUMMER 2025
Vivienne Tam collection Titled “La Li — Hainan Breeze,” the SS25 collection takes its inspiration from the island of Hainan, often referred to as China’s Hawaii, and its rich cultural heritage. Tam embarks on a journey to the far-flung Wuzhishan (Five Finger Mountain) to pay homage to the Lí Jǐn ethnic minority, whose 3,000-year-old tradition of brocade weaving has been recognised as a UNESCO Intangible Cultural Heritage. In this collection, Tam reinterprets these ancient techniques, translating them into a modern, resort-ready fashion story.
The collection features intricate patterns inspired by the Li tribe’s rich iconography, including symbols of strength, nature, and community, such as strongmen, deers, frogs, flowers, and dancing women. Tam modernises these motifs with contemporary design elements, including geometric patterns and playful proportions, while still honouring the essence of the Li heritage. Fabrics have been crafted using indigenous methods by Hainan’s Li artisans, bringing a tactile and authentic touch to the collection. By embracing traditional craftsmanship, Tam highlights her ongoing commitment to sustainability and the empowerment of local artisans.
The colour palette bursts with tropical vitality, drawing from the natural beauty of Hainan. Crisp whites, vibrant gingers, rich indigos, spinach greens, and red cabbage purples are paired with lace, denim, cotton, and silks. The pieces themselves reflect a fusion of tradition and modernity: cool blazers, cheeky mini skirts, and sporty jackets nod to athleisure, while feminine bubble skirts and fluid dresses bring a softer, more youthful vibe to the collection.
This collection reflects Tam’s vision of merging tradition with modern life, creating pieces that resonate not only with the tropical beauty of Hainan but also with the streets of Paris, Hong Kong, and New York. This Paris show continues Vivienne Tam’s longstanding presence on the international fashion stage.
Known for her signature blend of East and West, Tam has consistently captivated the Paris Fashion Week audience with her visionary designs that merge traditional Chinese artistry with contemporary, global style. Her ability to craft a cultural dialogue through fashion has made her a staple in Paris, one of the world’s most prestigious fashion capitals. From the early 2000s to today, Tam has used her platform in Paris to celebrate cross-cultural influences, sustainability, and innovation, building a loyal international following.
About Vivienne Tam: Vivienne Tam is an internationally acclaimed fashion designer, recognised for her unique fusion of East meets West in her work. Born in Guangzhou, China, and raised in Hong Kong, Tam’s designs are a seamless blend of cultural heritage and modern style. She has been a consistent force on the global fashion stage, particularly in Paris, where she has frequently debuted collections that push the boundaries of cross-cultural fashion. Her creations have been featured in major museums and galleries around the world, and she remains committed to sustainability and craftsmanship.
About Lí Jǐn: Lí Jǐn, also known as Li Brocade, is a traditional textile art form and the most traceable origin of the Chinese cotton textile industry that has been passed down through generations of the Li people, the indigenous people of Hainan Island. Recognized by UNESCO for its cultural significance, LíJǐn stands as a symbol of the Li tribe’s rich history, environmental sustainability, and their ongoing contribution to the world’s intangible cultural heritage.
All images courtsey of Vivienne Tam
