ANTEPRIMA SS27 COLLECTION
Step lightly, because the rules of reality are gently shifting. For Spring–Summer 2027, ANTEPRIMA has unlocked a hidden gateway into ANTEPRIMA Giardino—a realm where fashion meets philosophy, and Lewis Carroll’s Alice’s Adventures in Wonderland is reinterpreted not as a childlike fairy tale, but as a sophisticated landscape of wit and self-discovery. Far from a literal theatrical costume display, Creative Director Izumi Ogino’s vision translates the playful absurdities of Wonderland into a wearable wardrobe of intelligence and nuance. The core philosophy of the season rests on a single, compelling invitation: “Curiouser and Curiouser.”
Translating the literary absurdity of Carroll’s universe into luxury ready-to-wear begins with an intellectual approach to design where proportions subtly expand and contract, familiar details reveal unexpected new faces, and trompe l’oeil optical illusions play fascinating tricks on the eye. The collection rejects over-saturated hues in favor of Contemporary Nostalgia, Recoloured by Wit. A soft, emotional haze of Cielo, Rosa chiaro, Menta, Creamy latte, warm beige, and Oliva provides a serene foundation, while sudden brilliant interventions of Mattone (brick red), Giallo (yellow), and Turchese (turquoise) jolt the palette into unexpected life.
At the heart of the collection’s tactile experience is an exquisite blend of craftsmanship and technical precision. A custom yarn blend of cotton, viscose, and fusible nylon runs throughout the line, engineered to give a classic, starched effect while retaining natural warmth. Lace takes absolute center stage, steeped in romantic vintage charm, highlighted by knitted pointelle lace crafted from thermally laminated yarn—a modern technical innovation that gives traditional fragility a newfound strength and structural clarity. Paired with distressed trompe-l’œil denim that bears authentic traces of lived life, the collection bridges the gap between slow-living nostalgia and the fast-paced rhythm of modern days.
The emotional anchor of the season draws inspiration from the Caterpillar’s iconic query: “Who are you?” Rather than a question of uncertainty, for ANTEPRIMA it is a statement of quiet confidence that translates into the Dual Face of the ANTEPRIMA woman. Relaxed, boyish oversized silhouettes are effortlessly paired with delicate sheer transparency, ruffles, and 3D rose petal motifs, while minimalist column drapes balance against playful A-line trapezoid outlines to offer a vivid portrayal of a woman who is simultaneously soft and resolute. Key runway pieces—such as weightless sheer layers traced with embroidered “Anteprima” and “Giardino” motifs, or knitted pinafore aprons styled over oversized trousers—embody a wardrobe that encourages women to explore every multi-faceted dimension of themselves.
No ANTEPRIMA journey is complete without its iconic accessories. This season, the signature Wirebag receives a whimsical update with delicate Wire Ruffle trims in shades like Platino and Sabbia Opaco. Meanwhile, the Floreale line introduces hand-crocheted roses applied to the 045 bag, making it feel as though you are carrying a private garden wherever you go, accompanied by playful garden insect charms and fairy-tale pink additions to the bestselling Lucchetto II.
Ultimately, SS27 is an exercise in stylistic freedom. As Izumi Ogino reminds us, fashion can be a gentle tool for self-discovery. By stepping into ANTEPRIMA’s parallel world, the modern woman is invited to look twice, embrace the unexpected, and discover another color, another perspective, and another face of her own story.
All images courtesy of Anterprima